This is where we publish what we test.
Each piece does one of three things: resolves a contradiction in the field, corrects a claim that got repeated without checking, or reports an experiment we ran ourselves — including the ones that did not work.
What to expect
- One post a week, published on Tuesday
- Every claim attributed — if it came from somewhere, we say where
- Failures included — a negative result is still a result
Why this exists
Most of what gets published about answer engine optimization has never been tested twice. We got tired of reading the same recycled findings dressed up as new insight, so we started running our own experiments and writing up what happened.
Subscribe below if you want each piece the day it lands.