/* ============================================================
   RECOMMENDER — design system
   Palette is exactly four values. Crimson is a field, not a dot.
   ============================================================ */

:root{
  --crimson:#D6234B;
  --ink:#171214;
  --stone:#C5BBAA;
  --cream:#FAF6EE;

  /* tints derived from the four, never new hues */
  --ink-06:rgba(23,18,20,.06);
  --ink-12:rgba(23,18,20,.12);
  --ink-55:rgba(23,18,20,.55);
  --cream-08:rgba(250,246,238,.08);
  --cream-18:rgba(250,246,238,.18);
  --cream-70:rgba(250,246,238,.70);
  --cream-90:rgba(250,246,238,.90);
  --stone-30:rgba(197,187,170,.30);

  --s1:4px;  --s2:8px;  --s3:12px; --s4:16px; --s5:24px;
  --s6:32px; --s7:48px; --s8:64px; --s9:96px; --s10:128px;

  --t-hero:clamp(3rem,8.4vw,6.8rem);
  --t-h1:clamp(2.3rem,5.4vw,4.1rem);
  --t-h2:clamp(1.8rem,3.6vw,2.9rem);
  --t-h3:1.16rem;
  --t-lead:clamp(1.04rem,1.5vw,1.22rem);
  --t-micro:.66rem;

  --maxw:1200px;
  --gut:clamp(20px,4vw,48px);
  --nav-h:62px;
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--cream);color:var(--ink);
  font-family:'Inter',system-ui,-apple-system,sans-serif;
  font-weight:400;font-size:16px;line-height:1.62;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--crimson);color:var(--cream)}
:focus-visible{outline:2px solid var(--crimson);outline-offset:3px}

/* ---------- type ---------- */
.dsp,h1,h2,h3{
  font-family:'Space Grotesk',system-ui,sans-serif;
  font-weight:700;letter-spacing:-.035em;line-height:1.02;
}
h1{font-size:var(--t-h1)}
h2{font-size:var(--t-h2)}
h3{font-size:var(--t-h3);letter-spacing:-.018em;line-height:1.28}
.hero-type{font-size:var(--t-hero);letter-spacing:-.045em;line-height:.94}
.thin{font-weight:500;color:var(--stone)}
.lead{font-size:var(--t-lead);line-height:1.5;max-width:44ch}
.prose{max-width:62ch}
.num{font-variant-numeric:tabular-nums;letter-spacing:-.04em}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}
.sec{padding-block:var(--s9)}
.sec-sm{padding-block:var(--s8)}
.field-ink{background:var(--ink);color:var(--cream)}
.field-crimson{background:var(--crimson);color:var(--cream)}
.field-stone{background:rgba(197,187,170,.22)}
.rule{height:1px;background:var(--ink-12);border:0}
.field-ink .rule,.field-crimson .rule{background:var(--cream-18)}

/* asymmetric editorial grid */
.grid12{display:grid;grid-template-columns:repeat(12,1fr);gap:var(--gut)}
.c-1-5{grid-column:1/6}
.c-1-6{grid-column:1/7}
.c-1-7{grid-column:1/8}
.c-6-13{grid-column:6/13}
.c-7-13{grid-column:7/13}
.c-8-13{grid-column:8/13}
@media(max-width:900px){
  .grid12{grid-template-columns:1fr;gap:var(--s6)}
  .c-1-5,.c-1-6,.c-1-7,.c-6-13,.c-7-13,.c-8-13{grid-column:1/-1}
}

/* ---------- eyebrow / citation marker ---------- */
.eyebrow{
  display:flex;align-items:center;gap:10px;
  font-size:var(--t-micro);font-weight:500;text-transform:uppercase;
  letter-spacing:.22em;margin-bottom:var(--s5);
}
.eyebrow::before{
  content:attr(data-n);
  font-family:'Space Grotesk',sans-serif;font-weight:500;
  letter-spacing:.04em;color:var(--crimson);
}
.field-ink .eyebrow::before{color:var(--crimson)}
.field-crimson .eyebrow::before{color:var(--cream);opacity:.65}
.eyebrow span{opacity:.6}
.field-crimson .eyebrow span{opacity:.8}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:80;background:var(--ink);color:var(--cream);
  border-bottom:1px solid var(--cream-18);
}
.nav-in{
  max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);
  height:var(--nav-h);display:flex;align-items:center;gap:var(--s6);
}
.logo{
  font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.05rem;
  letter-spacing:-.04em;display:flex;align-items:baseline;gap:2px;
}
.logo b{color:var(--crimson);font-weight:700}
.nav-links{display:flex;gap:var(--s5);list-style:none;margin-left:auto}
.nav-links a{
  font-size:.84rem;position:relative;padding-block:4px;color:var(--cream-70);
  transition:color .18s;
}
.nav-links a::after{
  content:"";position:absolute;left:0;right:100%;bottom:0;height:1.5px;
  background:var(--crimson);transition:right .24s cubic-bezier(.2,.7,.3,1);
}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--cream)}
.nav-links a:hover::after,.nav-links a[aria-current="page"]::after{right:0}
.nav-cta{
  background:var(--crimson);color:var(--cream);font-size:.82rem;font-weight:500;
  padding:9px 16px;border-radius:2px;white-space:nowrap;transition:filter .18s;
}
.nav-cta:hover{filter:brightness(1.1)}
/* mobile nav */
.nav-toggle{display:none;background:none;border:0;color:var(--cream);cursor:pointer;padding:8px;margin-left:auto}
.nav-toggle svg{display:block}
@media(max-width:860px){
  .nav-links{
    display:none;position:fixed;inset:var(--nav-h) 0 0 0;background:var(--ink);
    flex-direction:column;align-items:center;justify-content:center;gap:var(--s6);
    z-index:79;
  }
  .nav-links.open{display:flex}
  .nav-links a{font-size:1.1rem}
  .nav-toggle{display:block}
  .nav-cta{margin-left:0}
}

/* ---------- buttons ---------- */
.btn{
  display:inline-block;font-weight:500;font-size:.9rem;
  padding:14px 26px;border-radius:2px;border:1px solid transparent;cursor:pointer;
  font-family:'Inter',sans-serif;transition:transform .18s,background .2s,color .2s,border-color .2s;
}
.btn:hover{transform:translateY(-2px)}
.btn-crimson{background:var(--crimson);color:var(--cream)}
.btn-ink{background:var(--ink);color:var(--cream)}
.btn-cream{background:var(--cream);color:var(--ink)}
.btn-line{border-color:currentColor;background:transparent}
.btn-line:hover{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.field-crimson .btn-line:hover{background:var(--cream);color:var(--crimson);border-color:var(--cream)}

/* ---------- hero ---------- */
.hero{position:relative;padding-block:var(--s9) var(--s10);overflow:hidden}
.hero-type .hl{position:relative;display:inline-block}
.hero-type .hl::after{
  content:"";position:absolute;left:-.04em;right:-.04em;bottom:.06em;height:.34em;
  background:var(--ink);z-index:-1;transform:scaleX(0);transform-origin:left;
  animation:wipe .7s .5s cubic-bezier(.2,.7,.3,1) forwards;
}
@keyframes wipe{to{transform:scaleX(1)}}
.hero-line{display:block;overflow:hidden}
.hero-line>span{display:block;transform:translateY(102%);animation:riseUp .85s cubic-bezier(.16,1,.3,1) forwards}
@keyframes riseUp{to{transform:none}}

/* answer panel — the signature artifact */
.panel{
  background:var(--ink);color:var(--cream);border-radius:3px;
  padding:var(--s5) var(--s5) var(--s4);
  box-shadow:0 24px 60px -20px rgba(23,18,20,.5);
}
.panel-head{
  display:flex;align-items:center;gap:8px;padding-bottom:var(--s3);
  border-bottom:1px solid var(--cream-18);margin-bottom:var(--s4);
  font-size:var(--t-micro);letter-spacing:.18em;text-transform:uppercase;color:var(--cream-70);
}
.dot{width:6px;height:6px;border-radius:50%;background:var(--crimson);flex:none}
.panel-q{font-size:.92rem;color:var(--stone);margin-bottom:var(--s4);line-height:1.55}
.panel-a{font-size:.96rem;line-height:1.78;color:var(--cream-90)}
.panel-a .brand{
  color:var(--cream);font-weight:500;background:var(--crimson);
  padding:1px 5px;border-radius:2px;
}
.cite{font-family:'Space Grotesk',sans-serif;font-size:.6em;font-weight:500;vertical-align:super;opacity:.5;margin-left:1px}
.chips{display:flex;flex-wrap:wrap;gap:6px;margin-top:var(--s4);padding-top:var(--s3);border-top:1px solid var(--cream-18)}
.chip{
  font-size:.66rem;color:var(--cream-70);border:1px solid var(--cream-18);
  border-radius:2px;padding:3px 8px;opacity:0;animation:chipIn .45s ease forwards;
}
@keyframes chipIn{to{opacity:1}}
.panel-note{font-size:.62rem;color:var(--stone);opacity:.5;margin-top:var(--s3);letter-spacing:.03em}

/* ---------- marquee ---------- */
.marq{border-block:1px solid var(--cream-18);padding-block:var(--s4);overflow:hidden;position:relative}
.marq-track{display:flex;gap:var(--s7);width:max-content;animation:slide 34s linear infinite}
@keyframes slide{to{transform:translateX(-50%)}}
.marq-item{
  display:flex;align-items:center;gap:10px;font-size:.82rem;color:var(--cream-70);white-space:nowrap;
}
.marq-item i{width:5px;height:5px;background:var(--crimson);border-radius:50%;flex:none;font-style:normal}

/* ---------- share-of-voice bars (signature) ---------- */
.sov{display:flex;flex-direction:column;gap:var(--s4)}
.sov-row{display:grid;grid-template-columns:minmax(120px,1.1fr) 3fr auto;gap:var(--s4);align-items:center}
.sov-name{font-size:.88rem;font-weight:500}
.sov-track{height:26px;background:var(--ink-06);border-radius:1px;overflow:hidden}
.field-ink .sov-track{background:var(--cream-08)}
.sov-fill{height:100%;width:0;background:var(--crimson);transition:width 1.1s cubic-bezier(.2,.7,.3,1)}
.sov-fill.mute{background:var(--stone)}
.sov-val{
  font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1rem;
  font-variant-numeric:tabular-nums;min-width:56px;text-align:right;
}
@media(max-width:640px){
  .sov-row{grid-template-columns:1fr auto;gap:var(--s2)}
  .sov-track{grid-column:1/-1;order:3}
}

/* ---------- stat slab ---------- */
.slab{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--cream-18)}
@media(max-width:720px){.slab{grid-template-columns:1fr}}
.slab-cell{background:var(--ink);padding:var(--s6) var(--s5)}
.field-crimson .slab{background:rgba(250,246,238,.28)}
.field-crimson .slab-cell{background:var(--crimson)}
.slab-n{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(2.6rem,5vw,4rem);letter-spacing:-.05em;line-height:.92;
  font-variant-numeric:tabular-nums;color:var(--crimson);
}
.field-crimson .slab-n{color:var(--cream)}
.slab-l{font-size:.9rem;margin-top:var(--s3);color:var(--cream-90);max-width:30ch;line-height:1.5}
.slab-s{font-size:.66rem;letter-spacing:.05em;margin-top:var(--s3);color:var(--stone);opacity:.75}

/* ---------- offer rows ---------- */
.offer{
  display:grid;grid-template-columns:auto 1fr auto;gap:var(--gut);align-items:start;
  padding-block:var(--s6);border-top:1px solid var(--ink-12);position:relative;
}
.offer:last-of-type{border-bottom:1px solid var(--ink-12)}
.offer-mark{
  font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.7rem;
  letter-spacing:.06em;color:var(--crimson);padding-top:8px;
}
.offer-price{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(2rem,3.4vw,2.9rem);letter-spacing:-.05em;line-height:1;
  font-variant-numeric:tabular-nums;text-align:right;white-space:nowrap;
}
.offer-per{display:block;font-family:'Inter',sans-serif;font-weight:400;font-size:.74rem;letter-spacing:0;opacity:.6;margin-top:6px}
.offer h3{margin-bottom:var(--s2)}
.offer p{font-size:.94rem;opacity:.8;max-width:52ch}
.offer-list{list-style:none;margin-top:var(--s4);display:grid;gap:7px}
.offer-list li{font-size:.88rem;padding-left:20px;position:relative;opacity:.85}
.offer-list li::before{
  content:"["attr(data-i)"]";position:absolute;left:0;top:0;
  font-family:'Space Grotesk',sans-serif;font-size:.62rem;color:var(--crimson);letter-spacing:0;
}
@media(max-width:820px){
  .offer{grid-template-columns:1fr;gap:var(--s4)}
  .offer-price{text-align:left}
}

/* ---------- evidence ledger ---------- */
.ledger{border-top:1px solid var(--ink-12)}
.led-row{
  display:grid;grid-template-columns:auto 1.3fr 2fr auto;gap:var(--gut);
  padding-block:var(--s5);border-bottom:1px solid var(--ink-12);align-items:start;
  position:relative;transition:background .2s,padding-inline .2s;
}
.led-row:hover{background:var(--ink-06);padding-inline:var(--s3)}
.led-metric{
  font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.5rem;
  letter-spacing:-.04em;color:var(--crimson);font-variant-numeric:tabular-nums;white-space:nowrap;
}
.led-body h3{margin-bottom:6px}
.led-body p{font-size:.88rem;opacity:.78;line-height:1.55}
.led-src{font-size:.72rem;opacity:.62;line-height:1.5;max-width:34ch}
.tier{
  font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.62rem;
  letter-spacing:.08em;border:1px solid currentColor;border-radius:2px;
  padding:2px 6px;white-space:nowrap;align-self:start;
}
.tier-a{color:var(--crimson)}
.tier-b{color:var(--ink-55)}
.tier-c{color:var(--ink-55);opacity:.7}
@media(max-width:900px){
  .led-row{grid-template-columns:1fr auto;gap:var(--s3)}
  .led-src{grid-column:1/-1}
}

/* ---------- placeholder ---------- */
.ph{
  border:1px dashed var(--stone);background:rgba(197,187,170,.14);
  border-radius:3px;padding:var(--s5);
}
.ph-badge{
  display:inline-block;font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--cream);background:var(--crimson);border-radius:2px;padding:3px 8px;margin-bottom:var(--s3);
}
.ph h3{color:var(--ink-55);margin-bottom:6px}
.ph p{font-size:.86rem;opacity:.7;line-height:1.55}

/* ---------- quote ---------- */
.quote-xl{
  font-family:'Space Grotesk',sans-serif;font-weight:500;
  font-size:clamp(1.5rem,3.4vw,2.5rem);letter-spacing:-.03em;line-height:1.22;
  max-width:20ch;
}
.quote-xl b{font-weight:700;color:var(--cream)}
.attrib{margin-top:var(--s5);font-size:.86rem;opacity:.75}
.attrib span{display:block;opacity:.7;margin-top:3px}

/* ---------- review cards ---------- */
.rev-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s4)}
@media(max-width:900px){.rev-grid{grid-template-columns:1fr}}
.rev{border-left:2px solid var(--crimson);padding:var(--s4) var(--s5);background:var(--cream)}
.rev p{font-size:.92rem;line-height:1.6;margin-bottom:var(--s4)}
.rev-who{font-size:.8rem;font-weight:500}
.rev-who span{display:block;font-weight:400;opacity:.6;font-size:.75rem;margin-top:2px}

/* ---------- post index ---------- */
.post{
  display:grid;grid-template-columns:auto 1fr auto;gap:var(--s5);align-items:baseline;
  padding-block:var(--s5);border-bottom:1px solid var(--ink-12);transition:padding-left .22s;
}
.post:first-of-type{border-top:1px solid var(--ink-12)}
.post:hover{padding-left:var(--s3)}
.post:hover h3{color:var(--crimson)}
.post h3{transition:color .2s}
.post-n{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.68rem;color:var(--crimson);letter-spacing:.04em}
.post-meta{font-size:.76rem;opacity:.6;margin-top:5px}
.post-tag{font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;opacity:.5;white-space:nowrap}
@media(max-width:720px){.post{grid-template-columns:auto 1fr}.post-tag{display:none}}

/* ---------- newsletter ---------- */
.nl-form{display:flex;gap:var(--s2);max-width:440px;flex-wrap:wrap}
.nl-form input{
  flex:1 1 220px;background:transparent;border:1px solid var(--cream-18);
  border-radius:2px;padding:13px 14px;color:var(--cream);
  font-family:'Inter',sans-serif;font-size:.88rem;
}
.field-crimson .nl-form input{border-color:rgba(250,246,238,.4)}
.nl-form input::placeholder{color:var(--cream-70)}
.nl-form input:focus{outline:2px solid var(--cream);outline-offset:1px}
.nl-form button{border:0;flex:none}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--ink-12)}
.faq details{border-bottom:1px solid var(--ink-12)}
.faq summary{
  list-style:none;cursor:pointer;padding-block:var(--s5);
  font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.02rem;
  letter-spacing:-.015em;display:flex;gap:var(--s4);align-items:baseline;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::before{content:"+";color:var(--crimson);font-weight:700;flex:none}
.faq details[open] summary::before{content:"–"}
.faq p{padding-bottom:var(--s5);font-size:.93rem;opacity:.8;max-width:62ch;padding-left:26px}

/* ---------- big mail ---------- */
.mail{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(1.4rem,5vw,3.4rem);letter-spacing:-.04em;
  display:inline-block;position:relative;
}
.mail::after{
  content:"";position:absolute;left:0;right:100%;bottom:.06em;height:3px;
  background:currentColor;transition:right .3s cubic-bezier(.2,.7,.3,1);
}
.mail:hover::after{right:0}

/* ---------- footer ---------- */
.foot{background:var(--ink);color:var(--stone);padding-block:var(--s7)}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:var(--gut)}
@media(max-width:720px){.foot-grid{grid-template-columns:1fr 1fr}}
.foot h4{font-size:var(--t-micro);letter-spacing:.2em;text-transform:uppercase;color:var(--cream);margin-bottom:var(--s4);font-weight:500;font-family:'Inter',sans-serif}
.foot ul{list-style:none;display:grid;gap:9px;font-size:.85rem}
.foot a:hover{color:var(--cream)}
.foot-base{
  margin-top:var(--s7);padding-top:var(--s4);border-top:1px solid var(--cream-18);
  display:flex;justify-content:space-between;gap:var(--s4);flex-wrap:wrap;font-size:.78rem;opacity:.7;
}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(18px);transition:opacity .65s ease,transform .65s cubic-bezier(.16,1,.3,1)}
.rv.in{opacity:1;transform:none}

@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none}
  .chip{opacity:1}
  .hero-line>span{transform:none}
  .hero-type .hl::after{transform:scaleX(1)}
}

/* ============================================================
   ADDITIONS — intelligence, revenue model, deep case studies
   ============================================================ */

/* ---------- pull quote ---------- */
.pull{border-left:3px solid var(--crimson);padding-left:var(--s5);max-width:34ch}
.pull q{
  font-family:'Space Grotesk',sans-serif;font-weight:500;quotes:none;
  font-size:clamp(1.15rem,2vw,1.5rem);letter-spacing:-.025em;line-height:1.3;display:block;
}
.pull cite{
  display:block;font-style:normal;font-size:.8rem;margin-top:var(--s4);opacity:.7;line-height:1.5;
}
.pull cite b{display:block;font-weight:500;opacity:1;margin-bottom:2px}
.field-ink .pull cite,.field-crimson .pull cite{color:var(--stone)}
.field-crimson .pull{border-left-color:var(--cream)}
.field-crimson .pull cite{color:var(--cream);opacity:.8}

/* ---------- inline signal callout ---------- */
.signal{
  display:grid;grid-template-columns:auto 1fr;gap:var(--s4);align-items:start;
  border-top:1px solid var(--ink-12);border-bottom:1px solid var(--ink-12);
  padding-block:var(--s4);margin-block:var(--s5);
}
.signal-n{
  font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.7rem;
  letter-spacing:-.045em;color:var(--crimson);font-variant-numeric:tabular-nums;line-height:1;
}
.signal p{font-size:.9rem;opacity:.82;margin:0}
.signal .src{display:block;font-size:.7rem;opacity:.6;margin-top:6px}
.field-ink .signal{border-color:var(--cream-18)}
.field-ink .signal p{color:var(--cream-90)}
.field-ink .signal .src{color:var(--stone)}

/* ---------- flow diagram ---------- */
.flow{width:100%;height:auto;display:block;margin-block:var(--s5)}
.flow text{font-family:'Inter',sans-serif}
.flow .lbl{font-size:12px;font-weight:500}
.flow .sub{font-size:10.5px}
.flow .big{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:15px;letter-spacing:-.02em}

/* ---------- timeline ---------- */
.tl{position:relative;padding-left:var(--s6)}
.tl::before{content:"";position:absolute;left:7px;top:8px;bottom:8px;width:1px;background:var(--cream-18)}
.tl-item{position:relative;padding-block:var(--s5)}
.tl-item::before{
  content:"";position:absolute;left:-38px;top:calc(var(--s5) + 6px);
  width:15px;height:15px;border-radius:50%;background:var(--ink);border:3px solid var(--crimson);
}
.tl-when{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--crimson);margin-bottom:6px}
.tl-item h3{margin-bottom:6px}
.tl-item p{font-size:.9rem;color:var(--cream-70);line-height:1.6;max-width:56ch}
@media(max-width:640px){.tl{padding-left:var(--s5)}.tl-item::before{left:-31px;width:12px;height:12px}}

/* ---------- deep case study ---------- */
.story{border-top:1px solid var(--ink-12);padding-block:var(--s7)}
.story-head{display:grid;grid-template-columns:1fr auto;gap:var(--s5);align-items:start;margin-bottom:var(--s5)}
.story-co{font-size:var(--t-micro);letter-spacing:.2em;text-transform:uppercase;opacity:.55;margin-bottom:8px}
.story h3{font-size:clamp(1.3rem,2.4vw,1.8rem);letter-spacing:-.03em;max-width:22ch}
.story-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gut)}
@media(max-width:900px){.story-grid{grid-template-columns:1fr;gap:var(--s5)}.story-head{grid-template-columns:1fr}}
.story-block h4{
  font-family:'Inter',sans-serif;font-weight:500;font-size:var(--t-micro);
  letter-spacing:.18em;text-transform:uppercase;opacity:.5;margin-bottom:var(--s3);
}
.story-block p{font-size:.91rem;opacity:.84;line-height:1.6}
.story-rev{
  background:var(--ink);color:var(--cream);border-left:3px solid var(--crimson);
  padding:var(--s4) var(--s5);margin-top:var(--s5);
}
.story-rev h4{color:var(--crimson);opacity:1;margin-bottom:8px}
.story-rev p{font-size:.92rem;color:var(--cream-90);margin:0;max-width:70ch}
.story-src{font-size:.72rem;opacity:.58;margin-top:var(--s4);line-height:1.5}

/* ---------- revenue model ---------- */
.calc{display:grid;grid-template-columns:.9fr 1.1fr;gap:0;border:1px solid var(--cream-18)}
@media(max-width:860px){.calc{grid-template-columns:1fr}}
.calc-in{padding:var(--s6) var(--s5);border-right:1px solid var(--cream-18)}
@media(max-width:860px){.calc-in{border-right:0;border-bottom:1px solid var(--cream-18)}}
.calc-out{padding:var(--s6) var(--s5);background:rgba(250,246,238,.04)}
.fld{margin-bottom:var(--s5)}
.fld label{display:block;font-size:.78rem;color:var(--stone);margin-bottom:8px;letter-spacing:.02em}
.fld input[type=number]{
  width:100%;background:transparent;border:0;border-bottom:1px solid var(--cream-18);
  color:var(--cream);font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.5rem;
  letter-spacing:-.03em;padding:6px 0;font-variant-numeric:tabular-nums;
}
.fld input[type=number]:focus{outline:0;border-bottom-color:var(--crimson)}
.fld input[type=range]{width:100%;accent-color:var(--crimson);margin-top:10px}
.fld .rngval{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.5rem;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.calc-row{display:flex;justify-content:space-between;gap:var(--s4);padding-block:var(--s3);border-bottom:1px solid var(--cream-18);font-size:.88rem}
.calc-row span:first-child{color:var(--stone)}
.calc-row span:last-child{font-family:'Space Grotesk',sans-serif;font-weight:500;font-variant-numeric:tabular-nums}
.calc-big{margin-top:var(--s5)}
.calc-big .k{font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;color:var(--stone);margin-bottom:8px}
.calc-big .v{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(2.2rem,4.6vw,3.4rem);letter-spacing:-.05em;line-height:1;
  color:var(--crimson);font-variant-numeric:tabular-nums;
}
.calc-note{font-size:.72rem;color:var(--stone);opacity:.7;margin-top:var(--s4);line-height:1.55}

/* ---------- platform table ---------- */
.ptab{width:100%;border-collapse:collapse;font-size:.88rem}
.ptab th,.ptab td{text-align:left;padding:var(--s4) var(--s3);border-bottom:1px solid var(--ink-12);vertical-align:top}
.ptab thead th{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:.92rem;border-bottom:1px solid var(--ink)}
.ptab tbody th{font-weight:500;width:22%}
.ptab .hi{color:var(--crimson);font-weight:500}

/* ============================================================
   WEEKLY AI VISIBILITY REPORT
   ============================================================ */

.report-meta{
  display:flex;flex-wrap:wrap;gap:var(--s4);align-items:baseline;
  font-size:.8rem;color:var(--stone);margin-bottom:var(--s5);
}
.report-meta b{color:var(--cream);font-family:'Space Grotesk',sans-serif;font-weight:500}
.field-cream .report-meta b, section:not(.field-ink):not(.field-crimson) .report-meta b{color:var(--ink)}
.field-cream .report-meta, section:not(.field-ink):not(.field-crimson) .report-meta{color:var(--ink-55)}
.report-headline{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(1.5rem,3vw,2.3rem);letter-spacing:-.03em;line-height:1.18;
  max-width:26ch;margin-bottom:var(--s6);
}
.report-headline .hi{color:var(--crimson)}
.stat-row{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--cream-18);margin-bottom:var(--s6)}
@media(max-width:760px){.stat-row{grid-template-columns:repeat(2,1fr)}}
.stat-cell{background:var(--ink);padding:var(--s5) var(--s4)}
.stat-cell .k{font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--stone);margin-bottom:8px;line-height:1.4}
.stat-cell .v{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.7rem;letter-spacing:-.04em;color:var(--cream);font-variant-numeric:tabular-nums}
.stat-cell .d{font-size:.76rem;margin-top:4px;font-weight:500}
.d-up{color:var(--crimson)}
.d-down{color:var(--stone)}
.d-flat{color:var(--stone);opacity:.7}
.report-narrative{color:var(--cream-90);font-size:.96rem;line-height:1.7;max-width:66ch;margin-bottom:var(--s5)}
.report-narrative + .report-narrative{margin-top:calc(var(--s4) * -1)}
.report-foot{
  display:flex;flex-wrap:wrap;justify-content:space-between;gap:var(--s4);
  border-top:1px solid var(--cream-18);padding-top:var(--s4);margin-top:var(--s6);
  font-size:.74rem;color:var(--stone);
}
.report-foot .cite-str{font-family:'Space Grotesk',sans-serif;font-size:.72rem}
.report-foot a{color:var(--crimson)}
.archive details{border-bottom:1px solid var(--ink-12)}
.archive summary{list-style:none;cursor:pointer;padding-block:var(--s5);display:flex;align-items:baseline;gap:var(--s4);flex-wrap:wrap}
.archive summary::-webkit-details-marker{display:none}
.archive summary::before{content:"+";color:var(--crimson);font-weight:700;flex:none;font-family:'Space Grotesk',sans-serif}
.archive details[open] summary::before{content:"\2212"}
.archive summary .a-date{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.95rem}
.archive summary .a-head{font-size:.86rem;opacity:.7}
.archive-body{padding-bottom:var(--s6);padding-left:26px}

/* ============================================================
   INDUSTRY RESEARCH REPORT
   ============================================================ */

.study-tag{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--cream);opacity:.85;margin-bottom:var(--s5);
}
.study-tag b{color:var(--crimson);font-family:'Space Grotesk',sans-serif;font-weight:700;opacity:1}
.strip{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--ink-12);margin-top:var(--s6)}
@media(max-width:700px){.strip{grid-template-columns:repeat(2,1fr)}}
.strip-cell{background:var(--cream);padding:var(--s4)}
.field-crimson .strip-cell{background:var(--crimson)}
.strip-cell .n{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.5rem;letter-spacing:-.04em;color:var(--ink);font-variant-numeric:tabular-nums}
.field-crimson .strip-cell .n{color:var(--cream)}
.strip-cell .l{font-size:.7rem;letter-spacing:.04em;opacity:.65;margin-top:2px}
.field-crimson .strip-cell .l{color:var(--cream);opacity:.8}
.finding{border-top:1px solid var(--ink-12);padding-block:var(--s7)}
.finding:first-of-type{border-top:0}
.finding-num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:.72rem;letter-spacing:.1em;color:var(--crimson);margin-bottom:var(--s3)}
.finding h3{font-size:clamp(1.25rem,2.2vw,1.6rem);letter-spacing:-.025em;margin-bottom:var(--s4);max-width:26ch}
.finding-body{display:grid;grid-template-columns:1fr 1fr;gap:var(--gut);align-items:center}
@media(max-width:860px){.finding-body{grid-template-columns:1fr;gap:var(--s5)}}
.finding p{font-size:.94rem;opacity:.82;line-height:1.65}
.finding-fig{width:100%;height:auto;display:block}
.finding-cap{font-size:.72rem;opacity:.55;margin-top:var(--s3);line-height:1.5}
.mini-table{width:100%;border-collapse:collapse;font-size:.86rem;margin-top:var(--s4)}
.mini-table th,.mini-table td{text-align:left;padding:9px 10px;border-bottom:1px solid var(--ink-12)}
.mini-table thead th{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:.78rem;border-bottom:1px solid var(--ink)}
.mini-table td.num,.mini-table th.num{text-align:right;font-variant-numeric:tabular-nums}
.mini-table .hi{color:var(--crimson);font-weight:500}
.gate{background:var(--ink);color:var(--cream);border-radius:3px;padding:var(--s7) var(--s6)}
.gate-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--s7)}
@media(max-width:860px){.gate-grid{grid-template-columns:1fr}}
.gate ul{list-style:none;display:grid;gap:10px;margin-top:var(--s4)}
.gate li{font-size:.9rem;padding-left:22px;position:relative;color:var(--cream-90)}
.gate li::before{content:"["attr(data-i)"]";position:absolute;left:0;font-family:'Space Grotesk',sans-serif;font-size:.6rem;color:var(--crimson)}
.gate-form{display:flex;flex-direction:column;gap:12px;max-width:420px}
.gate-form input[type=email]{background:transparent;border:1px solid var(--cream-18);border-radius:2px;padding:14px 16px;color:var(--cream);font-family:'Inter',sans-serif;font-size:.92rem}
.gate-form input[type=email]::placeholder{color:var(--cream-70)}
.gate-form input[type=email]:focus{outline:2px solid var(--crimson);outline-offset:1px}
.gate-fine{font-size:.7rem;color:var(--stone);opacity:.7}
.gate-download{display:none}
.gate-download.show{display:flex}
.gate-msg{font-size:.86rem;color:var(--crimson);display:none}
.gate-msg.show{display:block}
.hp-field{position:absolute;left:-9999px;top:-9999px}

/* ---------- brand mark ---------- */
.logo img{height:42px;width:auto;display:block}
.foot .logo img{height:48px;margin-bottom:var(--s3)}

/* ---------- founder portrait ---------- */
.portrait{position:relative;border-left:3px solid var(--crimson)}
.portrait img{width:100%;height:auto;display:block}
.portrait figcaption{
  font-size:.74rem;color:var(--stone);padding:var(--s3) 0 0 var(--s4);line-height:1.5;
}
.portrait-sm{display:flex;gap:var(--s4);align-items:center;margin-bottom:var(--s5)}
.portrait-sm img{width:64px;height:80px;object-fit:cover;border-left:2px solid var(--crimson);display:block}
.portrait-sm p{margin:0;font-size:.84rem;color:var(--cream-70)}
.portrait-sm b{display:block;font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.95rem;color:var(--cream);letter-spacing:-.01em}